44 Shows. 13 Countries. 3.5 million attendees. Over 2,300 Brand Ambassadors Worldwide (9 languages). Over 4,400 total local crew hired and managed. 68 separate custom designed VIP Corporate Hospitality areas constructed in backstage venue locations. 20 private suites built out. 3,084 VIP guests. 33 unique BlackBerry business units participated. 35,000 employee tickets distributed. 3,300 branding placements. BlackBerry Experience Centers positioned at key locations (concourses, ticket gates, parking lots, festival spaces) via GEM cars, custom structures, interactive kiosks. Aerial Advertising. 94,000 unique downloads of custom app.  Local carrier integration. Over 32 million impressions. Over 85% of concert attendees reached. PHEW!!!!!

AWARD:

  • Ex-Award – Best Entertainment Sponsorship Activation Worldwide
Enjoying the show from the VIP BlackBerry suite.
In-stadium BlackBerry banner takeover.
Bono on the jumbotron with BlackBerry branding.

BlackBerry activations were the best we have ever had at the stadium – thank you for enhancing our concert guest experience

Jack Hill, Dallas Cowboys Stadium, General Manager

Multiple custom VIP hospitality created at each venue.
Mobile demos of every kind.
Brand Ambassadors and event staff.
NCompass has shown the world how live experiences are evolving: totally integrated, completely wired – and always focused on generating sales.

Event Marketer "It List"

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