Each year, the team was tasked with creating innovative integrated programs to support a multi-platform sponsorship of TIFF. Activations included hosting exclusive premieres and carrier campaigns (on site, on line and in store), presenting sponsor of the People’s Choice Award, Mavericks Awards, pop-up stores, hosting Enterprise events, help desks, demo stations, custom poster stations, social outreach, custom app promotion and festival integration, NFC promotions, celebrity seeding, media partnerships, theater in-line activations, rewards programs for BlackBerry loyalists, exclusive screening of “Redefine Possible: The Story Of Spencer West” hosted by Spencer West, mobile marketing, street teams, contests (with travel fulfillment for winners),creation of industry panels (including talent sourcing and negotiation) for festival guests and media (including topic such as crowdfunding & digital distribution) and an exclusive event with Oscar winning director, Paul Haggis!
