In its inaugural year of activation, the Toyota MegaFest activation was a tour-de force in driving dreams. Each engagement touchpoint took consumers on a road towards making their inspirations a reality with Toyota putting them in the driver’s seat.
From start to finish the consumers experience capture the essence of MegaFest through inspirational keys at registration, dream inscription at the Fan Decoration Station, and the biggest hit at MegaFest – Gospel Karaoke in the all-new RAV4! To create a personalized experience guests engaged with the program influencers at the Toyota Talkbacks. These hot topic discussions groups, courtesy of Toyota, left guests inspired and revved up to change the course of their lives.
The activation surpassed the primary in-vehicle engagement goal for the RAV4 by 77% and left 100% of the guests inspired to make a positive change in their lives.