NCompass and Xbox joined together to create the first global tournament using Microsoft Kinect – bringing digital to life and life to digital. 4,000+ gamers competed across eight countries (and in five languages) for 60 days online before bringing it all to a close at the live championship tournament at San Diego Comic-Con. Only 11 Finalists were flown to San Diego for the final round, representing their countries of the USA, Canada, Mexico, Brazil, Australia, Germany, France and the UK to compete for the title of World Champion. This fully integrated marketing campaign covered .com, social media, TV ads in participating countries, CRM, Xbox Live advertising, in-game placement, Xbox Dash advertising, and culminated in a live finals event.

David Schiebort AKA Lucktose of Germany wins $10K cash, a trip of a lifetime to Bora Bora and the title of Kinect Sports Rivals World Champion.
Christian Lagunas Peñaloza AKA Wing L Halcon L of Mexico is interviewed by event Emcee Dave Cooper.
Joshua Barrionuevo AKA TRU3 CHOSEN ONE from the US has his hand at Climbing, one of the 3 selected sports for the competition.
Michael Griffiths AKA MikeyG85 of the UK competes against Lilian Trochon AKA II Lilian 31 II from France in Wake Racing at the Xbox Gaming Lounge.
The winner of the Grand Ex for Activision's XP continues to be en fuego with some of the most relevant, strategic, creative, and perfectly deployed work.

Event Marketer "It List"