Eleven up and coming bands were outfitted with their own Fender branded van, a GoPro and a mini amplifier and set out on tour. The bands each captured different elements of touring through their various social media channels and shared the experiences with their fans using #FENDERXLR8R.

Bands were asked to post daily and to give fans a peek into their everyday lives. The hashtag allowed for fans who were following one #FENDERXLR8R band to discover other bands on the Fender Accelerator Tour.

NCompass partnered with CAA and Fender on the Fender Accelerator Tour designed to create brand loyalty between fans, Fender and the associated emerging bands.

Priory taking a break on the road
Matthew Curry seeing his van for the first time
Two members of Coasts wait outside a rest stop
The girls from Deap Vally creating new music in the back of the Fender Van
Fender Van in front of the venue.
The winner of the Grand Ex for Activision's XP continues to be en fuego with some of the most relevant, strategic, creative, and perfectly deployed work.

Event Marketer "It List"