Eleven up and coming bands were outfitted with their own Fender branded van, a GoPro and a mini amplifier and set out on tour. The bands each captured different elements of touring through their various social media channels and shared the experiences with their fans using #FENDERXLR8R.
Bands were asked to post daily and to give fans a peek into their everyday lives. The hashtag allowed for fans who were following one #FENDERXLR8R band to discover other bands on the Fender Accelerator Tour.
NCompass partnered with CAA and Fender on the Fender Accelerator Tour designed to create brand loyalty between fans, Fender and the associated emerging bands.