This year’s E3 featured four major gaming titles from Activision, and each received equal billing with an immersive brand experience that was rooted in first time gameplay of the soon to be released titles. A footprint of 20,000 sq.ft. was transformed into multiple experiences for Call of Duty: Black Ops III, Destiny: The Taken King, Skylanders SuperChargers and Guitar Hero Live.

At a tradeshow where publishers display their upcoming titles to attendees we bucked the trend and elevated the experience by immersing the attendee in a captivating viewing environment, but more importantly, gave them significant hands on gameplay time, further connecting them to the title and Activision brand.

Players shredding it on the Guitar Hero Live main stage
Green Screen Capture for an epic digital stage dive shareable video
Getting briefed before playing Destiny: The Taken King
Quality Gameplay tim with Destiny: The Taken King
Customize your Call of Duty weaponry at the Paint Shop
Gameplay in the Call of Duty: Black Ops III arena
Josh Duhamel visited the Skylanders SuperChargers area with his son and gets an E3 exclusive figure
Attendees lined up to play their favorite games
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