Activision | Blizzard E3

Moving away from the industry norm of big screens & audio broadcasting, E3 was transformed into a 4D experience that drew in attendees, immersing them into the world of every game and creating a unique experience unlike any other. The approach was to custom design 20,000+ square feet with an experiential marketing eye that integrated first-class theatrical and technical production, taking guests on a jaw-dropping thrill ride.

Activision's four-game approach to their booth and show was INCREDIBLY SMART and well executed.

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