NCompass executed a dynamic radio DJ endorsement program for the premiere with 21 stations in 10 markets nationwide. These DJs were chosen because they are were huge WWE fans with an audience equally loyal to the WWE Divas.
Listeners were asked to tell their favorite station about a time they rose to the occasion and overcame a difficult situation, like a true diva, for the chance to win a “Total Diva VIP Experience” including a trip for two to Los Angeles, tickets to WWE Summer Slam and diva-style pampering.
Each DJ was given the opportunity to discuss Total Divas with show stars, the Bella Twins, incorporating these interviews into DJ Endorsement spots.
