Working with Citi, NCompass created and executed the most talked about and visited destination at Citi Summer Streets, for two years in a row! A series of high and low-tech experiences along Park Avenue stimulated the senses and excited New Yorkers and visitors of all ages. To make it in New York you need more than the five senses, you need a sixth New Yorker Sense!
The New Yorker Sense concept was brought to life by elevating the experience of attendees with the coolest activations, best food, latest technology, hottest sounds, the best sports – all fantastic, all uniquely New York!
The program was activated over consecutive weekends, each with a new surprise: Mobile 360 Everest Experience with 4D Immersion – check; Race against a digital Olympic Gold Medalist Allyson Felix – check; Mini Golf through the 5 boroughs, Citi Food Sessions, Beats with DJ TJ Mizell and DJ Zeve, 44 million yard Challenge, Digital Golf, Digital Vending machines, charging stations, even Mr. & Mrs Met – check, check check and check!! Just when things were really heating up we brought more of the ‘cool’ factor with ice scarves and Citi blue snow cones for a hot NY Summer Day!!
- Financial Communications Event Marketing Award Winner