An epic-authentic-blockbuster brand experience that literally brought Call of Duty: Modern Warfare 3 to life for the press, triggering contagious excitement that translated into amazing coverage. This event single handedly made Activision’s newest title, CoD: Modern Warfare 3 (MW3), the most successful entertainment launch ever – exceeding the results of CoD: Black Ops while paying homage to the overall CoD franchise.
- Grand-Ex Award
- Cannes Lion: Branded Content and Entertainment
- (3) Ex-Awards
- (5) Reggie Awards
- Effie Award: Brand Experience
- (5) PROMAXBDA Marketing Awards