Call of Duty XP

An epic-authentic-blockbuster brand experience that literally brought Call of Duty: Modern Warfare 3 to life for the press, triggering contagious excitement that translated into amazing coverage. This event single handedly made Activision’s newest title, CoD: Modern Warfare 3 (MW3), the most successful entertainment launch ever – exceeding the results of CoD: Black Ops while paying homage to the overall CoD franchise.

Call of Duty XP was like Disneyland for Gamers with some X Games, real Navy SEALs and Hollywood talent thrown in.

Citi Summer Streets