An epic-authentic-blockbuster brand experience that literally brought Call of Duty: Modern Warfare 3 to life for the press, triggering contagious excitement that translated into amazing coverage. This event single handedly made Activision’s newest title, CoD: Modern Warfare 3 (MW3), the most successful entertainment launch ever – exceeding the results of CoD: Black Ops while paying homage to the overall CoD franchise.


  • Grand-Ex Award
  • Cannes Lion: Branded Content and Entertainment
  • (3) Ex-Awards
  • (5) Reggie Awards
  • Effie Award: Brand Experience
  • (5) PROMAXBDA Marketing Awards
Over 500,000 square feet of raw space transformed.
Fans get a chance to play paintball in a life-size version of the Scrapyard level.
Over 20 custom-designed VIP hospitality and media spaces.
Global Million Dollar Tournament.

Call of Duty XP was like Disneyland for Gamers with some X Games, real Navy SEALs and Hollywood talent thrown in.


Exclusively curated Call of Duty armory.
Optic Gaming celebrates winning the Million Dollar Tournament.
World-renowned musical artists performing.
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