In 2013, fans logged over 5 billion hours playing Call of Duty and the Call of Duty Championship 2013 presented by Xbox dominated the conversation among target consumers over the course of 3 months.  In 2014, Activision capitalized on the momentum created from the inaugural tournament to grow the franchise within the highly competitive eSports arena, and build a platform for brand announcements with global distribution partners.​

Today, the annual Call of Duty Championship has become THE industry leading e-sports competition that engages, eventizes and elevates the overall Call of Duty experience while exciting core gamers, entertaining existing fans and making outsiders eager to join in on the action.


  • 2x Ex Award – Best Proprietary Property (Consumer)
  • Reggie – Gamification
  • Reggie Award – Global / International Campaign
2015 World Champs!
2015 Main Stage
Packed house
The coveted trophy
Multi-camera live stream
Global press coverage
2015 Overview
Intense player competition
Play by play coverage from some of the world's best shout casters

Call of Duty Black Ops II achieves a new level thanks to Call of Duty Championship 2013


Main stage sound proof gaming booth.
Shoutcasters providing play-by-play coverage for the livestream broadcast.
iJustine providing additional insights for the online community.
Backstage press conference with the competitors and media.
Grand celebration: the winner is announced.
The winner of the Grand Ex for Activision's XP continues to be en fuego with some of the most relevant, strategic, creative, and perfectly deployed work.

Event Marketer "It List"