In 2013, fans logged over 5 billion hours playing Call of Duty and the Call of Duty Championship 2013 presented by Xbox dominated the conversation among target consumers over the course of 3 months. In 2014, Activision capitalized on the momentum created from the inaugural tournament to grow the franchise within the highly competitive eSports arena, and build a platform for brand announcements with global distribution partners.
Today, the annual Call of Duty Championship has become THE industry leading e-sports competition that engages, eventizes and elevates the overall Call of Duty experience while exciting core gamers, entertaining existing fans and making outsiders eager to join in on the action.
- 2x Ex Award – Best Proprietary Property (Consumer)
- Reggie – Gamification
- Reggie Award – Global / International Campaign