BlackBerry knocked it out of the tech park (or stadium, in this case) with the integration of BBM into The Black Eyed Peas tour. At every tour stop BlackBerry trained concertgoers on their BBM service, encouraging attendees to BBM will.i.am during the show. Each night, will.i.am would pull out his BlackBerry device onstage (fed to the stadium’s jumbotron) and freestyle rap using the BBM messages fans sent him, always thanking BlackBerry and showing how technology and music come together as one.