The second year of the Best Buy UHD program exceeded the reach of year one. 512 events educated, inspired and drove awareness in order to grab the attention of key consumer bases. Each experience featured the best in 4K technology while showcasing 5 Best Buy partners: Samsung, Sony, LG, Vizio, Sharp.

In-store events were held in 50 stores and 36 markets across 5 months. Out-of-store events included a takeover of the Hard Rock Hotel in Las Vegas and the Atlanta Airport, the busiest airport in the world. From interactive UHD Displays with custom content to engaging product demonstrations with dedicated Brand Ambassadors, consumers were able to experience UHD 4K technology brand messaging on a new level.

Consumers saw Atlanta in 4K in the Best Buy UHD 4K Gallery at ATL Airport.
21,000 plus in-store sweepstakes entries collected.
Over 16,000 product demonstrations given.
4k UHD & 3D Demonstrations by specialists were brought to consumers during NFL games at the Hard Rock Hotel & Casino in Las Vegas.
Hard Rock Hotel & Casino digital signage takeover for over 1 month yielded over 1 million brand impressions.
Consumers spinned to win Best Buy gift cards during the 4k UHD NFL Viewing parties.
Brand ambassadors engaged consumers in the “find the tag” game to yield product demonstrations.
Best Buy 4k UHD Gallery Brand Ambassadors.
Best Buy 4k UHD Gallery in the midst of high traffic times at the busiest airport in the world, ATL!
The winner of the Grand Ex for Activision's XP continues to be en fuego with some of the most relevant, strategic, creative, and perfectly deployed work.

Event Marketer "It List"