If anyone had any doubts about the synergy between Afropunkers and Toyota or music and automotive, this execution showcased the harmony between the event and automaker like a sweet verse and chorus.

The epic experience, activated by Burrell Communications and NCompass, included in-vehicle activations Carpool Karaoke and Prius Green Photo Booth, sustainable rap battles hosted by Dead Prez’s own Stic, body glow oil DIY seminars, and premium dopeness with Afrocentric T-shirts and tote bags. The Toyota Green Initiative  proved to be festival of its own!

The results; the activation surpassed data capture goals by a whopping 87% with over 9,500+ attendees visiting the Toyota activation area.

This was the second successful year Toyota activated at Afropunk. Key learnings from year one were applied to make the program an overwhelming success for attendees and partnership with Afropunk.

Prius green photo booth activation area
A couple takes a shot inside the all-new Prius
A moment of laughter is caught inside the all-new Prius
Afropunk! Toyota! Prius! Good times!
Carpool karaoke activation area
Brand ambassador helps consumer with data capture survey
Coalition member Yoli Ouiya leads a healthy cooking seminar
Coalition member Stic leads a holistic healthy morning seminar
Coalition member Stic leads a holistic healthy morning seminar
Afropunkers take a food sample from the healthy cooking seminar
NCompass has shown the world how live experiences are evolving: totally integrated, completely wired – and always focused on generating sales.

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