Working closely with Adult Swim, NCompass created and activated a 15 city drive-in tour to reward and excite the Adult Swim fans. The events took place at unique and memorable locations across the country including zoos, aquariums, a pumpkin patch, stadiums and previously unused urban spaces. The response from fans was enormous with every event selling out well in advance.

Upon arrival, fans were immersed in the irreverent world of Adult Swim; complete with an enormous projection screen, enchanting lighting, wacky Adult Swim costume characters, avant-garde art installations, local food trucks, fun photo opportunities, free pop corn and candy stands, trivia hosted by Adult Swim personalities and amazing prize giveaways including Sony PlayStations. Fans enjoyed the previously unseen Adult Swim content from the comfort of their own vehicle or on our lush lawn seating area, which included premium lawn, blankets, pillows and lounge furniture.

NCompass activated and oversaw sponsor activations (on behalf of Adult Swim) for Jolly Rancher and Sony that were included in the event space.

Sell out crowds in every market
Drive-Ins created in the center of major cities
Iconic locations
Overflow seating to view the show
Enjoying the Show
Seasonal twist on popular characters created massive social buzz
Engaged Fans
Brand Ambassadors – Jolly Rancher
Sony PlayStation winner
Cricket Augmented Reality Photo Booth
Pre-Show Aerial
NCompass has shown the world how live experiences are evolving: totally integrated, completely wired – and always focused on generating sales.

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