From SXSW to Time Square: You Me Her Promotion

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You Me Her infuses the grounded and relatable sensibilities of an indie rom-com with a distinctive twist: This 10-day whirlwind affair takes place between a “normal” suburban married couple and a grad student moonlighting as an escort…television’s first “polyromantic comedy” TV series.

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To promote this new show on Audience Network, we took to the streets of Austin during SXSW with a simple but provocative question #wouldyoumeher ?

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To bring this to life we created activation touch points that offered people a taste of some polyromantic fun. We offered free BEDicab rides around the city (pedicabs transformed into three person beds), a replica pop up bedroom which acted as the stage for a three person GIF photo op, a pop up kissing booth at some of SXSW’s hottest parties, fake hotel key cards with a leading and provocative hook and street teams asking the question ‘Are you up for some polyromantic fun’.

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Next we took the polyromantic fun to Time Square with our pop up bedroom photo op. Thousands of people engaged for a chance for their photos to be displayed on a Times Square Jumbotron. This ground-to-screen integration highlighted the show’s fun and cheeky nature and led into the premiere of the show that evening.  We even had The Naked Cowboy pop in for some fun!

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If you want more information about NCompass and how we could put together a WOW moment for your marketing initiative, please email us today!  Info@ncompassonline.com

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